Digital Marketing — Resources and Realism

Cody Damon, President of Media Cause, a digital marketing agency catering exclusively to nonprofits, gave a presentation on the plethora of digital marketing tools available to nonprofit organizations. He spoke about the advantages and disadvantages to each of the nine major platforms nonprofits are on (or should be): Facebook, Twitter, Youtube, Tumblr, Instagram, Pinterest, Blogging, Google Ad Grants, and Email. He does not make blanket rules in regards to these outlets since each organization has unique needs and resources; however, he advises each nonprofit to ask itself two major questions before creating a digital marketing plan: What are your goals? Who are you trying to connect with? Click the links below to read full notes from his informative talk and view the presentation slides!

Digital Marketing-Resources and Realism

Presentation slides